Mercedes-Benz Autonomous Driving

F 015 Luxury in Motion Hub

How to explain autonomous
driving online? The attitude, the comfort? And that with the example of the concept car F 015?


A website that works just like a self-driving car: select the route, press the start button, sit back and enjoy the quality time gained.

The user literally puts the wheel out of his hands and, for the first time, experiences a website completely in lean-back mode.



– Art Direction
– User Interface Design
– Motion Design