Context
The exhibition wants to trigger reflection on what peace can be and to adopt a new contemporary perspective on the topic of peace
Idea
Peace is not an exhibition, peace is a process that visitors can help to shape.
Turn visitors into participants
Only 30% use social media actively. 70% just watch. So how can we get viewers to participate? By providing relevant reasons to participate. And by making participation not only easy, but also fun.
Each new message is part of the exhibition – in real-time.
At the end of the exhibition course comes the moment when people long for dialogue and reflection. We respond to this “micro-moment” in a special way.
The digital replacement extension of the classic exhibition catalog
The conventional catalogue has an emotional, haptic value and follows a linear story. In contrast, the website breaks the linear structure into small, modular content packages and links them intelligently.
SCHIRN-PEACE.org connects Schirn, artists and visitors on a common platform and makes all facts of the exhibition visible. A vibrant website that combines modern UX and sophisticated depth of content across the entire exhibition cycle.
OUR ROLE
– Creative Concept
– Art Direction
– User Interface Design
– Development
