Entertain TV is the streaming service of Deutsche Telekom, and with 2.8 m clients undisputed leader in the german digital TV market.
Task
The TV landscape is changing dramatically. How do we want to watch television in the future?
The old model
For a long time, watching television was a straightforward event. The couch in the living room was facing the TV and a certain number of channels played certain shows at a designated time. When someone said, “I’m going to watch TV,” it was clear what that meant. Today, it’s not that simple.
Approach
From design thinking to
design doing.
Disrupting the shit out of it
We collaborated closely with Deutsche Telekom’s in-house teams to design the next generation TV experience. We worked with double diamond and cutting edge design thinking shit.
Idea
Discover
& play,
anywhere, anytime.
Best Aggregator
Erklärung Discover & Play, alles an einem Ort Experience Drivers bla.
Lightweight Interface
Everything in one place, framed by an lightweight interface to enrich the experience. Lorem ipsum dolor sit ipsum.
Bringing the product to market.
A productfilm to tell the story
We did the animation and concept developement
From bla to bla
OUR ROLE
– User Experience Design
– User Interface Design
– Prototyping
– Motion Design
– Art Direction
