When it comes to surfing, snowboarding and biking eyewear, Oakley is one of the first names that people think of.
For the new Oakley collection, we developed a creative asset package including a digital tablet sales tool, short videos and an overall visual branding concept.
The goal was not only to deliver a involving look-and-feel, but instead to create an aesthetic and engaging language that reflects the unique style and tone of voice of the brand.
As Oakley Customers see themselves as equal athletes, it makes them a very demanding target group recarding the credibility of the brand and its style.
Additionally, we created an interactive tablet sales-tool for the Oakley staff with short mood films which could be used in 12 different markets all over Europe as well as for all fairs and shop-in-shop systems.