Bizzarrini is an Italian automotive manufacturer in the 1960s founded by former Ferrari engineer Giotto Bizzarrini.
Task
How can you
sell something to someone who already has everything?
Luxury requires a narrative.
In Luxury, success requires more than just product. Just like the life of Giotto Bizzarrini, creator of the most expensive and iconic Ferrarri 250GT, who startet his own company to challenge the big car players on the motorway.
Idea
Life is not about what you own, its about what you experience. La Passione
Ultimo.
Our role
– Brand Identity
– Creative Direction
– Developement
