Discover music. Discover Gold.

A Marlboro promotion

From Memphis to Berlin, wherever the buzz begins, the best music you’ve
never heard comes from the world to your ear, thanks to Marlboro Gold.

Main Tactic: Buy a pack, get a track.

Fans discover new music content as only Marlboro can deliver it, on millions of packs worldwide.

I love hearing an amazing band playing in a small place and just knowing that they’re going to be huge. That’s the idea behind the Marlboro MAG7 promotion – centered around a website that gave music lovers a chance to experience new sounds from all over the world first – and music makers the chance to gain an international audience.