Lufthansa Boeing 747-8

Launch Campaign

Before the launch of the new Lufthansa Boeing 747-8, the longest
passenger aircraft in the world, flight fans could assemble their own

They were regularly sent new parts – just like a model construction kit. The site transformed the user into a construction engineer and helped them explore every detail of the 747-8, piece by piece. The only difference was that these parts were digital and developed by the Oscar®-winning 3D-specialists from Pixomondo.

Over 150,000 users registered in the first two weeks, over 10m page views in total.



– Visual Design