How can we bring the new Leica T into the relevant set of a young, design-savvy and fastidious audience?
We invented the “Project Zeitgeist” – a hunt around the globe to capture what we call Zeitgeist in all fields of design.
»Projekt Zeigeist« involves its target group by sending them to four different shared apartments, located at the epicenters of design and lifestyle during selected events and inhabited by three well-known bloggers plus one lucky winner per location. Well documented on social media, and exclusively curated and recorded in the “Book of Zeitgeist”.
Everybody who finally owns a Leica has had a certain moment when they were exposed to the brand. This moment is what we wanted to create.
– Art Direction
– User Interface Design